The question that is most frequently asked of us via e-mail is what is the point in learning Spanish, or for that matter, any second language? To answer this question, I think that you need to step outside the box and see what learning a second language can offer. It is important to remember that learning how to speak a language, such as Spanish does not just teach you how to speak or how to understand certain words, it also provides a window into the cultures associated with the language.
Intercultural communication is important, especially in the business world. Communication advances over the past two decades have led to more and more individuals from greatly diverse cultures doing business together and as a result, the need to understand and appreciate the others one culture has never been greater. By being able to not just communicate with the other party, but to understand their way of life, their method of doing things and their teachings allows you to do business more effectively.
You will find that lots of corporations these days have offices overseas and at some point, your current position may require communication with your foreign counterparts. Even if they speak your language, by having an insight into their own culture, you will understand why certain things are said and why they go about business in a particular way - things that may be frustrating by someone uneducated in that area.
Learning a second language and understanding cultures other than your own is a key skill sought by many companies. Understanding a way of life other than your own may lead to several opportunities for you personally.

Thu, Jan 8, 2009
General